A seasoned PR and Marketing Manager with a solid consumer and commercial marketing background across various retail, franchising and trade sectors.

In my role at the BSPF, I manage the PR and Marketing for the UK's wet leisure trade bodies, SPATA and BISHTA. This involves crafting and executing comprehensive PR strategies for consumer and commercial audiences and working closely with the Pool Industry Promotions committee.

My expertise also spans retail franchising and photographic studio marketing, where I developed a keen ability to manage group affiliate partnerships, coordinate national PR events, and lead traditional and digital PR campaigns.

In my early career, I built a strong foundation in retail, which provided a solid grounding that perfectly complemented my creative flair. I understand what marketing works for business, gained from working within a retail fashion chain at a management level, following this within a franchise group as a start-up business support executive, and then as a senior PR & Marketing Executive working on a national level managing group initiatives and PR and at a local level with franchisees, helping them to grow their businesses.

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Author - Sallie Leslie-Golding

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