My Concepts

Brian Holliday
Written by Brian Holliday

As I’ve developed my Intuitive Swimming Method, I’ve created a set of concepts to help swimmers change their approach to swimming:

Photo by Kelly Sikkema on Unsplash

I love a catchy title! They’re here for a reason. I feel like my approach covers a lot of ground, so these concepts are a way get to the point, be specific and tackle the limiting beliefs that a lot of swimmers have told me about.

Swim Your Way

I believe that swimming comparison, envy and self-judgement ends when you no longer aspire to swim or be like someone else.

I believe that you can become proud of your swimming by developing your own swimming style.

Swimming Freedom

I believe that you can become more empowered in the water, and develop the confidence to bend or break all those swimming rules to allow you to swim in a way that works for you.

‘SwimHappy’ (not a typo!)

I believe that you can SwimHappy — by prioritising the feedback from your senses as you swim.

I believe that swimming gracefully allows for efficiency and speed and most importantly, enjoyment.

Swimming in the Present Moment

I believe that when you learn to Swim in the Present moment allows you to make a change, any change to your swimming

I believe that you can become aware of your inner monologue as you swim and instead prioritise your awareness and attention to bring you into the present moment

I believe that being aware of the external stimuli around you is a way to be present, conscious and mindful with your eyes open in whatever activity you choose to do

Tone Awareness

I believe that your connection to the water comes from a 2 way connection between your body and the water. 

I believe that excessive muscle tension isn’t the only way to get more swimming power. 

I believe that with Tone Awareness, an awareness of how much tension you need when you swim helps map your body to the water and helps you swim faster and further without fatigue


Subscribe to my mailing list to find out more about Intuitive Swimming and watch my free webinar.  At the end of the webinar, there’s a chance to book a free 1:1 Swimming Style Health Check Zoom call with me.

If you want to dive deep into your swimming understanding, I have an affordable, fully self-paced course, with my unique approach to Alexander Technique. Come and build a community of like-minded swimmers who want to solve their swimming struggles, swim mindfully and fall in love with swimming.


Main Image courtesy of Canva.com